The brand donates a portion of their profits to aid in reducing single-use plastic.

Liquid Death states that they use recyclable materials within their packaging.

Offers an interesting merch line composed of t-shirts, posters, and baseball caps.

Provides a more fun and exciting way of marketing water.

“As we continue to bring our unnecessarily awesome (and infinitely recyclable) bottled water option to more people, we are equally as excited to use our healthy water brand to help fund and elevate weird art, music, and entertainment that most big corporate brands would never touch.”īefore we get into this Liquid Death mountain water review, let’s go over some of the brand’s pros and cons: Pros In an inspiring quote left by the brand, Liquid Death states that positive change doesn’t have to be boring and artless: They are also invested in sustainable and eco-friendly practices.Īside from using recycled aluminum within their packaging, they’ve released a line of toys called “Cutie Polluties” that feature a collection of plushes mutilated by single-use plastic. With a passion to bring out the fun in water, Liquid Death is all about creating excitement when it comes to selling the ordinary. With most soda brands affiliated with rock music, he decided to transfer that level of excitement into his own company.Īnd so, in 2017, this Californian-based brand made their official internet debut. With a former background playing in punk bands, it was only natural that his ‘wailing’ skills would be transferred over to his official business.ĭuring the beginner years of Liquid Death, Cessario quickly realized that the water bottle industry needed an overdue ‘hair-metal style’ makeover. Introducing Mike Cessario, the mastermind behind this over-the-top water bottle company. These elements have nothing to do with Liquid Death, but they’re considered part of the initial vision when it comes to marketing.

Otherwise, they retained core elements such as the wordmark and skull.Imagine this: smashing Van Halen guitars, Metallica, headbanging while dirt biking, and Tokyo-style drifting on the freeway. Finally, Severed Lime makes excellent use of green and yellow, with a bit of white. Mango Chainshaw sports a gold hue with black with a little white. Berry It Alive looks the most similar to the original packaging, with a white background, gold as a secondary color, and a touch of red. The packaging follows a similar formula taking Liquid Death’s fun and standout packaging and adding some color. Liquid Death took its quality Alpine water and added a splash of flavor, electrolytes, and a touch of sweetness to create its new sparkling flavored waters.

“Our flavored waters are lightly sweetened with three grams of real agave nectar, coming in at just 20 calories, so you get a much better taste without sacrificing too much on health.” “Our flavored sparkling waters have also found a new gap within the flavored water market itself,” Mike explained. On the other end of the spectrum, there are super sweet sodas with tons of sugar or intense sweeteners,” Cessario said. “Many flavored options fall in the zero-zero-zero category-zero carbs, zero calories, zero sugar, and often zero flavor. Our Instagram post of the flavor cans is our second-best performing post of all time, second only to our Tony Hawk post that literally broke Instagram,” Mike Cessario, co-founder and CEO of Liquid Death, told Dieline.

“A lot of our sparkling water customers have been dying for us to come out with flavors, so we have some built-in demand. Given such success, which includes a deal with festival and event venue firm Live Nation to replace plastic bottled water with Liquid Death, it was only a matter of time before it branched out into flavored sparkling water. Canning water isn’t a new concept, but Liquid Death has taken the idea of RTD still and sparkling H2O mainstream with its heavy metal branding and strong sustainability message around using aluminum instead of plastic.

Liquid death water